PR Research on IT Research

Brand Illumination Weekly
- helping companies navigate the industry analyst community
April 8, 2002 volume 14
http://www.brandillumination.com/

CONTENTS:
- Overview
- Highlights from the Industry Analyst Community
- Firm Spotlight: eTForecasts
- Insider Knowledge by John Popolizio, Managing Dir., The Firefly Group, LLC

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FORRESTER RESEARCH
News
Technology Spending Down 14%
US Sample Research
Belluzzo's Exit Hurts Microsoft's Enterprise PlaySite59 Adds Muscle to Marketmaker Travelocity
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GARTNER
Recently Published Spotlights
Success of New Applications Depends on IT Operations; Focus Area: Enterprise Management
Storage Management: Moving Beyond Backup; Focus Area: Enterprise Management
Universal Surveillance vs. Personal Privacy; Focus Area: Emerging Trends and Technologies
Featured Research
Driving Business Performance in Pharmaceutical Enterprises
How Enterprises Can Improve Self-service
The Business Importance of IT Operations
Financial Services Providers Can Do More With Less
For additional information visit http://mail.yahoo.com/config/login?/www.gartner.com
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Gómez, Inc.
Traditional Banks Extend Internet Banking Domination – GómezCanada’s Banking ScorecardTM Reveals
For additional information visit http://mail.yahoo.com/config/login?/..\windows\TEMP\www.gomezpro.com\
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IDC
News
IT Managers Cautiously Confident about Spending in 2002, IDC Hardware Survey Reveals
Viewpoints
ITV-Digital: Final Whistle for Over-Priced Football Rights?
For additional information visit http://mail.yahoo.com/config/login?/www.idc.com
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JUPITER MEDIA METRIX
(note: you’ll probably have to sign up on the JMM site to access the news below.)
Jupiter Media Metrix Launches Most Comprehensive Online Media Planning Tool
For additional information visit http://mail.yahoo.com/config/login?/www.jmm.com
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KELSEY GROUP
Research Briefs
Making the Most of White PagesConvergys Charters PAR3
For additional information visit http://mail.yahoo.com/config/login?/www.kelseygroup.com

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FIRM SPOTLIGHT: eTForecasts
eTForecasts is a market research and consulting company for the computer and Internet industries. eTForecasts specializes in technology and market forecast reports and consulting with a focus on the PC, information appliance and Internet markets.
Products
Information Appliances: Technology, Trends & Markets: Information appliance sales estimate and forecast for seven regions of the world for five product segments and two customer segments.
Worldwide PDA Report: This a market research report with historical data and sales projections of the worldwide PDA industry. The report gives a perspective and a top-down view of the PDA industry--past, present and future trends.
Internet Users by Country: Historical estimates and forecast for the number of all Internet users and weekly Internet users for over 50 countries.
Worldwide PC Market: Historical estimates and forecast of PC sales in seven geographic regions of the world.
Computers-in-use by Country: Historical estimates and forecast of the number of PCs-in-use and total computers-in-use for over 50 countries.
Custom Market Forecasts: Development of customized market and technology forecasts for segments in the computer and Internet industries. Call or email for more information.
For additional information please contact Egil Juliussen by phone: (847) 279-0329; e-mail: http://us.f115.mail.yahoo.com/ym/Compose?To=ejuliussen@etforecasts.com; or visit http://mail.yahoo.com/config/login?/..\windows\TEMP\www.etforecasts.com\

Site of interest

A low-cost online clipping service called Clip Genius,http://www.clipgenius.com

The Institute for Public Relations has some good articles online this week regarding the Internet and New Technology. They might be dated but still a good

read.http://www.instituteforpr.com/internet_-_new_technology.phtml

Among the articles:The Magic Communication Machine - Examining the Internet's Impact on Public Relations, Journalism and The PublicBy Donald K. Wright, Ph.D.

Playing by the Rules: Relationships with Online UsersBy María E. Len-Ríos, Ph.D. student

Corporate Communications Policy Concerning The InternetBy Donald K. Wright, Ph.D.Managing the Information SuperhighwayBy John V. Pavlik, Ph.D.