NEW YORK, JAN 19, (AdAge.com) -- As the Word of Mouth Marketing Association kicks off its conference today in Orlando, one hot topic is sure to be the issue of disclosure: Should the ordinary joes enlisted to spread buzz about products and services tell others that they’re part of a marketing programme?
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http://www.adage.com/news.cms?newsId=47532
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Binu
Social Media Marketing
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