DoubleClick's sixth annual Consumer Email Study points to a confluence of personal and professional email use, a decline in concern regarding spam along with an increase in anxiety regarding viruses and fraud, and confirmation that email drives commerce both online and in stores.
Though 57 percent of survey respondents view work email at work at least occasionally, nearly as many check work email from home, at night (55 percent) and on weekends (54 percent). Also, 48 percent check their personal emails at least occasionally at work.
Some 74 percent point to brand - "a brand I know and trust" - as the element most likely to drive a response to an email. Read more...
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