World Press Trends: Newspaper Circulation and Advertising Up Worldwide

The circulation of newspapers in the world increased strongly last year, the World Association of Newspapers has announced.

At the same time, newspaper advertising revenues made significant gains.

WAN said that global newspaper sales were up 2.1 percent over the year. Unlike previous years, growth was not only driven by gains in developing markets, but increases in sales in many mature markets.

To ponder!

1. Three-quarters of the world’s 100 best selling dailies are now published in Asia.
2. Indian newspaper sales increased 8 percent in 2004.
   
   Extracts from:World Press Trends: Newspaper Circulation and Advertising Up Worldwide
   http://www.wan-press.org/article7321.html